In this zone, viticulture boasts an ancient and well-established tradition–already in Roman times, Pliny the Elder praised these vines for their quality and widespread distribution.
This area has been devoted to vines for centuries; by the medieval period, an increase in the area under vines was recorded, resulting in a greater supply of wine.
An important change came about in the 18th century. Because of great innovation in agriculture, vineyards were transferred onto hillsides.
Inside the palazzo next to the current vineyard, paintings depicting Bacchus confirm a longstanding tradition of wine culture in the area.
Over the centuries a succession of families have cultivated and maintained the land where the estate is now.
Historical mentions of the Avogadro family suggest it was the first to concentrate on winegrowing here. In 1808, the Avogadro were followed by the Rosazza family (which a century later changed name to De Lachenal), who acquired the palazzo and adjacent land, maintaining the winemaking tradition. Finally, the Sella family took over the estate and continued to grow and care for the vines with the family enterprise “Tenute Sella”.